SourceB Brand Launch

I led the concepting and execution of a full-scale brand launch for SourceB, a new brand within Avella that was geared towards our 503B compounding products. I oversaw and/or directly worked on every creative element from the logo and brand guidelines, to catalogs, digital/print ads, ordering portal design, point-of-purchase displays and packaging.

My favorite part was getting to go through the sterilization process and enter the compounding labs and clean rooms to direct the photo and video shoots. The project’s highlight was creating a cutting-edge Virtual Reality tour of our state-of-the-art 503B facility, allowing customers to experience the cleanliness, care and production firsthand. This immersive tour, combined with cohesive branding and strategic retail placement, positioned SourceB as a trusted source for our customers 503B product needs.